How to Create Blogs in Shopify Using the 3o7 Method (Full SOP)
This SOP teaches the 3o7 team how to create blog posts for our brands, clients, events, products, services, and personal stories using AI + Shopify.
The goal is to create content that:
- Helps people find us on Google
- Explains our services/products better
- Builds trust with customers
- Answers common questions
- Improves SEO
- Gives us more content for social media, email marketing, and ads
- Helps convert visitors into customers
PART 1 — BEFORE WRITING THE BLOG
Step 1: Choose the Blog Topic
Good blog topics answer questions people are already searching for.
Examples:
- “Who is DJ 3o7?”
- “How to plan a successful event”
- “Why swim lessons are important”
- “Best pool memberships near Temple Hills”
- “How I started making music”
- “What to know before booking a DJ”
- “How to choose the right event venue”
Tip:
If somebody might Google it, it can probably become a blog.
PART 2 — THE 3o7 AI WRITING PROCESS
Step 2: Brain Dump Information
Before asking AI to write anything:
Type everything you already know.
Do NOT worry about grammar.
Include:
- Main topic
- Important details
- Personal experiences
- Services/products involved
- Who it’s for
- Location
- Contact info
- Goals of the article
- Tone/style
Step 3: Ask AI Clarifying Questions FIRST
Use this prompt:
I want to write a blog about [TOPIC].
Here is the information I already know:
[BRAIN DUMP]
Ask me any clarifying questions before creating the article.
This helps AI gather stronger details before writing.
Step 4: Generate the Blog
After answering the questions, use:
Now turn this into a professional blog post for my website.
Include:
- Blog title
- Introduction
- Clear sections/headings
- SEO title
- Meta description
- Excerpt
- Tags
- Call to action
PART 3 — UNDERSTANDING SEO, META DATA, TAGS & EXCERPTS
These are VERY important.
This is how Google understands your content.
What Are Tags?
Tags are keywords/categories attached to the blog post.
They help:
- Organize blogs
- Improve internal search
- Connect related content
- Help SEO
Example Tags:
- DJ Services
- Event Planning
- Music Production
- Temple Hills
- Swim Club
- 3o7PM
- Entrepreneurship
- Behind The Scenes
- Event Tips
Best Practices:
- Use 3–10 tags
- Keep them relevant
- Do not spam random keywords
What Is a Meta Title (SEO Title)?
This is the title Google usually displays in search results.
Example:
How DJ 3o7 Started Making Music | 3o7PM
Why It Matters:
- Helps Google understand the page
- Helps people decide to click
- Improves search visibility
Best Practices:
- 50–60 characters
- Include keywords
- Keep it readable
What Is a Meta Description?
The short text shown under the title on Google.
Example:
Learn how DJ 3o7 started making music, developed his sound, and turned creativity into a growing brand and business.
Why It Matters:
- Increases click-through rates
- Helps summarize the article
- Improves SEO
Best Practices:
- 120–160 characters
- Clear and direct
- Include keywords naturally
What Is an Excerpt?
The short preview shown on your website blog page.
Example:
DJ 3o7 shares how music became an important part of his journey and how producing helped shape his creative vision.
Why It Matters:
- Helps visitors preview the article
- Makes the website cleaner
- Helps with blog organization
PART 4 — HOW TO ADD BLOGS IN SHOPIFY
Where To Go in Shopify
Inside Shopify Admin:
Navigation:
Online Store → Blog Posts
OR
Content → Blog Posts
(depending on Shopify version)
How To Create a Blog Post
Step-by-Step
1. Click “Create Blog Post”
2. Add the Blog Title
Example:
“How DJ 3o7 Started Making Music”
3. Paste the Blog Content
Use headings:
- H1
- H2
- H3
This helps SEO.
4. Add an Image
Upload:
- Event photos
- Brand photos
- Lifestyle shots
- Product photos
- Behind-the-scenes images
5. Add the Excerpt
Look for:
Excerpt
Paste your short preview here.
6. Add Tags
Look for:
Tags
Separate each tag with commas.
Example:
DJ Services, Music Production, Entrepreneurship, 3o7PM
IMPORTANT: SEO SETTINGS SECTION
Where To Add Meta Data in Shopify
At the bottom of the blog editor:
Click:
“Edit Website SEO”
This section is VERY important.
Inside “Edit Website SEO”
You will see:
Page Title
(Paste SEO title here)
Example:
How DJ 3o7 Started Making Music | 3o7PM
Meta Description
Paste the SEO description here.
Example:
Learn how DJ 3o7 started making music and turned creativity into a growing entertainment brand.
URL Handle
Example:
/blogs/news/how-dj-3o7-started-making-music
Keep URLs:
- Short
- Clean
- Keyword friendly
PART 5 — IMAGE SEO
When uploading images:
Rename the image BEFORE uploading.
BAD:
IMG_8272.jpg
GOOD:
dj-3o7-making-music.jpg
Add Alt Text
Shopify allows image ALT text.
Example:
DJ 3o7 producing music in studio
This helps:
- SEO
- Accessibility
- Google image search
PART 6 — BLOG IDEAS FOR 3o7 BRANDS
DJ / Events
- How to book a DJ
- What makes a good event host
- Behind the scenes of PO’ UP! Live
- Event recap blogs
- Music tips
Temple Hills Swim Club
- Benefits of swim lessons
- Best family pool memberships in Prince George’s County
- Why community pools matter
- Summer safety tips
3o7 Apparel
- Meaning behind designs
- Streetwear inspiration
- Fashion process
- Limited drops
Studio / Production
- Recording tips
- How to start producing
- Creative workflow
- Equipment breakdowns
PART 7 — WHY BLOGS MATTER
Blogs help:
- Bring traffic from Google
- Answer customer questions
- Improve trust
- Create social media content
- Improve email marketing
- Support SEO
- Build authority
- Increase bookings/sales
One blog can become:
- Instagram captions
- TikToks
- Emails
- Pinterest posts
- Facebook posts
- YouTube descriptions
- Newsletter content
THE 3o7 CONTENT FORMULA
Think → Brain Dump → Clarify → Create → Optimize → Publish → Repurpose
This system allows:
- Faster content creation
- Better SEO
- Easier teamwork
- Consistent branding
- Scalable client services
The goal is not just writing blogs.
The goal is building searchable digital assets that continue working long after they are posted.
